About the project

An evolution of the Hub Box brand, this project uses hand-cut collaged forms to add warmth and character to this down-to-earth brand. A bespoke illustration set gives them the assets to create everything from posters to menus, products to interior murals. Wonky shapes and odd forms are used to bring together local culture from Hepworth to Heron, the Tate to tasty food. With the addition of stop-frame animation and a collection of social content, the brand is able to expand its reach and capture new audiences.